January 31, 2025

This is an incredibly fascinating topic that certainly deserves its own post on this blog (hint: I am going to write about it).

There was a study done by the Harvard Business School that shows that people who break fashion norms are often perceived as having a higher status because it exudes confidence. They tested it using bright red sneakers, hence the name, and since it was performed by the Harvard Business School, their primary focus was of course on business contexts. However, this psychological effect could absolutely benefit men wearing skirts and other gender-non-conforming clothing.

I have actually included multiple links here. The first is to a journalistic article written about it that might be a little quicker and easier to digest than the actual study. The others are to the actual study itself.

The article:

https://www.neuroscienceof.com/branding-blog/psychology-distinctiveness-richard-shotton-red-sneakers-effect

The study:

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About the Author

Alex Seifert
In many ways, Alex is a typical man who just so happens to enjoy wearing skirts and high heels. He is married to a wonderful, supportive wife and has a young son. His hobbies include reading, programming, metal music, playing instruments, video games, cars, hiking and a number of other smaller things.

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